Publisher Lite

Pros

• Free program to use
• Tons of unique templates
• Very easy to use
• Easy to use program

Cons

• Cannot edit the actual templates/photos
• The program is rather basic compared to the competition

Online marketing is essential for the majority of businesses operating today, and a program like Publisher Lite allows users to create professional-style advertisements to use online to bolster sales and brand recognition.

Overview of Publisher Lite

The overwhelming majority of businesses today have an online presence, if they're not offering their goods and services entirely online. The world of business has changed a great deal with the internet, and so too has the world of marketing. Publisher Lite is a program for Mac that allows users to create bright, colorful, customized professional ads that promote anything you want to promote. A business, your book, your blog, or anything else you can think to promote with ads; this program makes it a lot easier for you.

Publisher Lite was created by PearlMountain Technology Co, Ltd, and the program is actually available for free. It doesn't offer many updates of the software but packs in a ton of features. The program is available in English and is for the Mac and Mac OS X operating systems.

How Publisher Lite Works

When you open this program, it is designed very much like a photo editor, so most users will instantly be able to navigate their way around the program. What you're given is a blank page in the middle, with templates on the side, along with a variety of design choices you can make with your color, saturation, temperature, and more. You can then toy around with the text and dozens of different fonts, or even choose existing themes and masks and frames. You're piecing together advertisements here.

The way you use these ads is totally up to you, and there's quite a lot you can do. You can use them as sidebar and banner ads in PPC campaigns, or just marketing something online. You can have them printed out and make brochures and pamphlets with your artwork. There are a lot of ways you can go.

Publisher Lite Features

The feature that users are likely going to appreciate the most is the large collection of templates Publisher Lite offers. You can choose from over 280 pieces of clipart, along with over 50 unique backgrounds. Then you have over a dozen different mask and frame templates. Once you start mixing and matching, you're left with untold thousands of possibilities, and so you can be as unique as you want.

Everything here is also just drag-and-drop. You will use the right and left side menus respectively to cycle through your choices. When you find one you like, just click and drag it to the middle. Then it's as simple as getting the aesthetic look you want and using the text feature to type in your message. It's ideal for anything promotional, where you're urging someone to click and take an action.

Pros and Cons of Publisher Lite

Pros

• Free program to use
• Tons of unique templates
• Very easy to use
• Easy to use program

Cons

• Cannot edit the actual templates/photos
• The program is rather basic compared to the competition